1. the existence of SEO optimization advantages
Obtain a better website keyword ranking through search engine SEO technology. For those who have mastered SEO technology, the implementation of website optimization can basically start operations without investment, compared with paid promotion, the cost of SEO It is very low, and it is also very convenient to manage. As long as the homepage is optimized, the daily maintenance and inspection are attacked and linked. Of course, this is the work cost of recruiting an SEO technician. The most important thing is Yes, all search engines can optimize rankings, and don’t worry about malicious clicks with SEM.
2. the existence of SEO optimization disadvantages
Generally, SEO technicians cannot achieve a good ranking in a short period of time (excluding black hats). If the relevant keywords are not competitive, they have a good ranking within 1-3 months. Search Engine algorithms often change, often resulting in website keyword rankings and traffic changes. Stability and SEM are incomparable. Suitable for long-term planning and development of an enterprise!
3. the existence of SEM advantages
SEM (bidding) works quickly. After cooperating with Baidu, the account will be launched and the keywords will be displayed on the homepage in minutes. The keyword database is large. Generally, more than 10 W keywords can be added. Don’t worry about the lack of keywords. There is accurate regional distribution to achieve conversion , And it can directly help promote your brand. Generally, as long as there is money, there is a ranking, and you need to find relevant SEM (bid) personnel to control and convert.
4. the existence of SEM disadvantages
There is no long-term benefit. Once the cost is eliminated, the keyword ranking is stopped. There is no sentiment to stay, and it is not displayed at all. The competition is strong. It takes a lot of bids to maintain the keyword ranking homepage. It is not possible to prevent malicious clicks. The average small company cannot afford toss.
I believe that we also know the essential difference between SEM and SEO optimization. If an enterprise wants to achieve rapid profit, it still needs to open bidding. It can be done together with SEM and SEO optimization to achieve the effect of complementing each other. I hope this article can help you.