Stefan Weitz, head of Microsoft’s search engine Bing, recently pointed out that traditional search models are dying out and criticized Google for not adapting to users’needs, according to the Huffington Post, an American news blog site.
According to Witz, users can expect more from the search experience. He criticized the traditional search engine, Google, for not meeting users’needs in a timely manner, but for sticking to their inherent search pattern, that is, back-link algorithms determine search results ranking.
He believes that the search model ten years ago is now ineffective, and the amount of online information and a series of user demand activities today have reduced the functionality of existing simple searches.”Search hasn’t changed fundamentally over the past 12 years, traditional searches are dying out, and the standard concepts of searching for text, backlinks, and so on in web pages are no longer valid,” Witz said.
Google currently has a 65% search share, which should be 14%. Microsoft also endorses the European regulatory investigation into Google.”When a company has two-thirds of the market share, it’s natural for regulators to investigate,” Witz said.
Google Search Innovation
To bring search results closer to users, Google has started trying to incorporate social content into its search results, and its Google+1 button lets users share their search results just like Facebook’s Like button feature.
But Witz doesn’t think the + 1 button will help Google search much. “Currently the + 1 button is only for search results. I really don’t like search results. I like the website, but I don’t like the results themselves. I don’t know how much this function can do.”
Bing is also trying to incorporate social data into search results, and this week they reached an agreement with Facebook to include data such as articles and content shared by users on Facebook in Bing Search.
“Our task is to provide knowledge by understanding the purpose of the user, and we realize that the web represents the real world,” Witz said.Now we can draw every square on the planet, and we know where a building is, who this person is, and what people are doing.