European search engine battle: Microsoft Bing and Yahoo have lost?

European search engine battle: Microsoft Bing and Yahoo have lost?-
European Search Engine Battle Microsoft Bing And Yahoo Have Lost

As Google auctions Android search engine options in Europe, lesser-known search engines including DuckDuckGo and Info.com will become the focus of the spotlight, while Microsoft Bing and Yahoo will almost miss out on being the European Android smartphone The default search engine.

A search engine is a retrieval technology that uses specific strategies to retrieve information formulated from the Internet and feed it back to users based on user needs and certain algorithms. Its application is to provide fast and highly relevant information services for information retrieval users. The search engine can also be said to be standard on computers and smartphones, so Google’s auction of Android search engine options has also attracted the attention of major Internet giants.

As Google auctions Android search engine options in Europe, lesser-known search engines including DuckDuckGo and Info.com will become the focus of the spotlight, while Microsoft Bing and Yahoo will almost miss out on being the European Android smartphone The default search engine.

This is part of Google’s plan to reduce the dominance of Google services on Android smartphones as European regulators are seeking to correct Google’s anti-competitive behavior.

Buyers of European Android devices will soon find that in addition to Google, three new search engine choices will appear on their devices, from which they can pick a search engine and set it as the default search engine.

However, Google’s two main competitors in Silicon Valley, Microsoft’s Bing and Yahoo, will be almost completely absent when the new “Featured Screen” goes live in Europe in March.

Google recently announced the first winners of the auction process that began last year. The company had previously been criticized by the European Commission for “imposing illegal restrictions on Android smartphones to consolidate its dominant position in general Internet search,” and was fined 4.3 billion euros.

Google’s competitors are encouraged to bid to become one of the three new search engine options added to Android smartphones. If selected, the new search service provider will also be able to provide search services on the Chrome web browser and home screen-this will be a profitable opportunity to generate advertising revenue.

In the first three months, the only two successful bidders in 31 markets in Europe were DuckDuckGo and Info.com. DuckDuckGo is Google’s competitor. It focuses on privacy, and its users include EU Competition Commissioner Margrethe Vestager. Info.com is part of the Los Angeles online advertising group System1.

Users in several Eastern European markets will be able to choose the search service of Russian internet group Yandex, while French search startup Qwant and PrivacyWall, which promises not to record any user activity, have also gained ground in several other markets.

“The freedom to choose search engines is good news for European users,” Yandex said. Multiple search engine choices have opened competition, which means that the quality of every service on the market will improve.

When the new search engine option was launched in March, Bing could only be used in the UK, Europe ’s largest online advertising market, and Yahoo did not appear on the listing list at all.

The absence of Bing and Yahoo surprised other participants in the auction. They speculate that the two companies are not bidding in most markets. Google forced all entrants to sign a non-disclosure agreement, which included provisions preventing participants from disclosing their bids.

Although DuckDuckGo has criticized Google’s auction process, it welcomes the higher visibility that can be gained through “selected screens.”

The company said: “We look forward to the day when Android users in Europe will have the opportunity to easily set DuckDuckGo as their default search engine while setting up their phones. However, we still believe that Google has only a limited number of seats It’s not correct to bid, because it means that consumers won’t get all the choices they deserve. Google makes money by sacrificing competition. “

In Europe, Thomas Vinje, a legal adviser to Google ’s FairSearch organization, said Bing ’s absence across continental Europe was “surprising and disturbing”.

“Google’s exclusion of competitors leaves consumers with many choices they have never heard of,” he said.

But he is optimistic that “selected screens” may improve competition in European search engines. According to StatCounter, which monitors network traffic, Google’s market share in Europe has long remained above 90%.

Wen Jie said: “If implemented properly, this could have a significant impact. If Google has eliminated all effective competitors, it will be difficult for any company to re-enter the field.”

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