If you have invested in Google SEO, you can try investing in Bing. Before doing so, you need to understand some key differences between Bing and Google in page ranking:
One of the biggest differences between Bing and Google: keywords.
Google improves search accuracy by understanding searchers’ intent and contextual clues provided by different websites, often referred to as semantic search. Google needs to rely on machine learning and artificial intelligence (such as RankBrain) to a certain extent to assist in understanding the content of the page.
Google has stated that RankBrain is in the third most important position in their ranking algorithm, which means that optimizers are more important to search engine optimization when creating detailed thematic pages and articles than filling in exact matching keywords.
Compared to Google, Bing does not have a deep understanding of broad match keywords, and the Bing Webmaster Guidelines recommend that people “use targeted keywords wherever possible.” Therefore, if you can use exact matching keywords in all possible places such as domain names, meta descriptions, primary title tags, secondary title tags, content, etc., you will get a good search ranking.
Another difference is that Google provides search results based on contextual clues contained in the user’s search question to understand what the user is looking for, while Bing will give priority to local search results.
If the word the user is looking for has multiple meanings, Bing will also provide other optional search terms in the sidebar.
What is the difference between “Bing” SEO and Google SEO?
Google: Create detailed pages based on search keywords, focusing on topical relevance rather than exact keyword matching.
Bing: Use exact keywords that match your target search results, taking care not to over-optimize.
When discussing keywords, there is a well-known but often overlooked question: whether meta keywords are useful. In 2009, Google stated that “we hadn’t considered keyword metatags a few years ago”, so you don’t need to understand this issue when doing Google search engine optimization.
But at Bing, meta keywords are very important.
Online digital agency Levy Online once said such a real example: “A customer came to us and wanted to understand why their Google rankings are very good, but their rankings on Yahoo and Bing are very poor. They lack meta keywords. “
Of course, this does not mean abusing meta keywords and stuffing a lot of irrelevant keywords into meta tags, but you really can’t ignore them, after all, they have a great impact on the ranking of your content in Bing search results.
Google and Bing both attach great importance to backlinks to web pages, because these logos reflect the importance of content, whether your content is useful to visitors, whether visitors trust the information you provide, and are willing to share it with others.
Google measures the credibility of your pages by calculating the page rank of each domain that links to your content (PageRank). The higher the page rank, the greater the weight. Some pages with hundreds of spam emails rank lower and have lower relative weights.
Bing also values high-quality links, but they measure link quality slightly differently from Google. Bing pays more attention to the “age” of domain names and the expansion of domain names. According to Bing, if you can get a lot of organic links to reputable domain names (especially domain names ending in .gov, .edu, org, etc.), then your content popularity is very high.
What’s more, Bing also values the number of links on its web pages. Of course, you should pay attention to avoid getting spam links. It is most appropriate to control the number of connections you get per month to 20, and pay attention to the quality of the links rather than the number.
Google has always denied that it is not affected by social media and other factors when ranking pages, but many people remain skeptical.
Bing directly recognizes the influence of web pages on social media, which will affect its ranking on web pages.
Bing said: “Social media has an impact on the ranking of search results on the web. If you have a great influence on your society, have a wide following, they share your information in large numbers, Bing will receive these positive signals and will Increase your page rank accordingly. “
If you want to get a high ranking at Bing, you may need to pay attention to managing your performance on social media. Interacting with your fans more often, keeping your tweets, and sharing them regularly will help you gain higher exposure and popularity on social media.
While optimizing the search engine, it is time-consuming to run social media, but if you want to maximize Bing’s search rankings, it is worth a try.
In visual search, Bing has been innovating, and Bing’s entity understanding feature is very popular.
Bing has the ability to accurately crawl and understand various types of multimedia content, such as video, audio, and images, as well as Flash websites.
While Google still relies heavily on text content to crawl web pages, Flash sites are simply ignored. Although high-quality images and videos are important, they do not weigh heavily on Google.
You don’t need to create a Flash website, but using more images, videos, and audio files in your web pages to optimize your content can make your pages more competitive.
In addition to the 5 main differences above, you also need to pay attention to some small technical differences.
For example, Google will crawl and index each of your pages, but Bing tends to focus more on key pages, and crawls web pages less often than Google.
However, you can actively submit your site to Bing for indexing and use Bing’s Webmaster Tools to increase crawl frequency. In addition, you can click on Webmaster Tools to submit a sitemap, or include a path in your robots.txt, which is an important step to help your page rank.