ComScore, a well-known market research company in the United States, released a report on the U.S. search market in April. Google’s share increased by 0.1 percentage point to 67.6% compared with March, and Microsoft Bing’s share increased by 0.1 percentage point to 18.7%. Yahoo’s share continued to decline, from 10.1% in March to 10%. Today, its share of the U.S. search market is about to fall below the 10% mark, while Microsoft Bing is approaching 20%. The shares of both parties are equal to the exchange.
Microsoft and Yahoo are working together to cannibalize Google’s search share in the U.S. and around the world, but this goal has failed completely. In the past few years, Google has firmly controlled two-thirds of the U. As a contrast, Microsoft Bing and Yahoo have played the game of “left hand leading right hand”. Yahoo’s share has been declining year by year, and Microsoft Bing’s share has been gradually enlarged. Microsoft’s goal of “replacing market share with money” is partially realized.
According to reports, Yahoo and Microsoft search have cooperated for five years, and their combined share has never exceeded 29%. Bing should benefit from the cooperation, while Yahoo search faces a “disaster”. In addition, if it falls below 10%, it will be the lowest market share in Yahoo’s search business since its birth.