Bing ads officially changed its name to Microsoft advertising. This brand iteration comes with the continuous progress and improvement of Microsoft advertising solutions. With the goal of helping every customer to achieve rapid business growth, Microsoft advertising will create more opportunities and possibilities for you and your enterprise.
”Tailored” personalized and customized advertising experience
As Rick van der Kooi, vice president of Microsoft advertising, said, advertising has been constantly “evolving”: the data and technology that swim around the fingertips require that advertising should not stop at “advertising” but touch every unique individual at a specific time and place. More meaningful, more efficient and more valuable – this is the direction of advertising evolution.
Depending on the trust and support of every customer for many years, and the mutual support with reliable partners, Microsoft’s advertising marketing business is also evolving along the way: on the one hand, Bing advertising has grown into a 7 billion dollar business, ranking fifth in Microsoft’s internal volume, serving about 500000 advertisers and over 500 million consumers worldwide; On the other hand, the attempt to break through a single platform and carry out search advertising makes the renaming of this advertising business inevitable on the way of “evolution”.
With the continuous expansion and improvement of advertising solutions, Bing advertising took over eath ad platforms under Verizon media in March this year, becoming the exclusive platform for one-stop operation of Bing advertising and Yahoo advertising, and actively launched new advertising tools including action extensions.
Looking back to 2018, Bing advertising launched Microsoft audience network. Based on Microsoft graph platform and artificial intelligence technology, it aims to achieve a higher quality target audience orientation and help advertisers reach hundreds of millions of audiences in Microsoft network. Many customers said that they have benefited from this “beyond search” marketing attempt. Take overstock.com for example, its quarterly advertising return achieved a significant growth of 33%.
The expansion of traffic platform, the application of cutting-edge technology, and the promotion of advertising tools all promote the evolution of Bing ads to a richer, more integrated and more efficient Microsoft advertising. Rik van der Kooi said that in the next year, Microsoft advertising will launch more advertising products applying AI technology, linking industry data and customer business.
Innovative advertising solutions will bring new opportunities to advertisers. Deep insight into the market and industry, data and AI driven marketing services will enable advertisers to achieve higher achievements. From automation to customization, Microsoft advertising is becoming more intelligent for advertisers to connect with consumers. At the same time, it is always trustworthy in privacy protection and brand security.
Presenting the best state of the brand is Microsoft advertising’s commitment to every advertiser. Through this rebranding, our advertising solutions have achieved greater consistency with Microsoft in terms of brand expression, and we believe that we can better demonstrate the weight of this commitment.