If you have invested in Google SEO, you can try investing in Bing. Before doing so, you need to understand some key differences between Bing and Google in page ranking:
1.Keyword
One of the biggest differences between Bing and Google:
keywords.
Google improves search accuracy by understanding searchers’ intent
and contextual clues provided by different websites, often referred to as
semantic search. Google needs to rely on machine learning and artificial
intelligence (such as RankBrain) to a certain extent to assist in understanding
the content of the page.
Google has stated that RankBrain is in the third
most important position in their ranking algorithm, which means that optimizers
are more important to search engine optimization when creating detailed thematic
pages and articles than filling in exact matching keywords.
Compared to
Google, Bing does not have a deep understanding of broad match keywords, and the
Bing Webmaster Guidelines recommend that people “use targeted keywords wherever
possible.” Therefore, if you can use exact matching keywords in all possible
places such as domain names, meta descriptions, primary title tags, secondary
title tags, content, etc., you will get a good search ranking.
Another
difference is that Google provides search results based on contextual clues
contained in the user’s search question to understand what the user is looking
for, while Bing will give priority to local search results.
If the word the
user is looking for has multiple meanings, Bing will also provide other optional
search terms in the sidebar.
What is the difference between “Bing” SEO and
Google SEO?
Google: Create detailed pages based on search keywords, focusing
on topical relevance rather than exact keyword matching.
Bing: Use exact
keywords that match your target search results, taking care not to
over-optimize.
Meta keywords
When discussing keywords, there is a well-known but often
overlooked question: whether meta keywords are useful. In 2009, Google stated
that “we hadn’t considered keyword metatags a few years ago”, so you don’t need
to understand this issue when doing Google search engine optimization.
But at
Bing, meta keywords are very important.
Online digital agency Levy Online
once said such a real example: “A customer came to us and wanted to understand
why their Google rankings are very good, but their rankings on Yahoo and Bing
are very poor. They lack meta keywords. “
Of course, this does not mean
abusing meta keywords and stuffing a lot of irrelevant keywords into meta tags,
but you really can’t ignore them, after all, they have a great impact on the
ranking of your content in Bing search results.
3.Backlinks
Google and Bing both attach great importance to backlinks to
web pages, because these logos reflect the importance of content, whether your
content is useful to visitors, whether visitors trust the information you
provide, and are willing to share it with others.
Google measures the
credibility of your pages by calculating the page rank of each domain that links
to your content (PageRank). The higher the page rank, the greater the weight.
Some pages with hundreds of spam emails rank lower and have lower relative
weights.
Bing also values high-quality links, but they measure link quality
slightly differently from Google. Bing pays more attention to the “age” of
domain names and the expansion of domain names. According to Bing, if you can
get a lot of organic links to reputable domain names (especially domain names
ending in .gov, .edu, org, etc.), then your content popularity is very
high.
What’s more, Bing also values the number of links on its web pages.
Of course, you should pay attention to avoid getting spam links. It is most
appropriate to control the number of connections you get per month to 20, and
pay attention to the quality of the links rather than the number.
4.Social media
Google has always denied that it is not affected by social
media and other factors when ranking pages, but many people remain
skeptical.
Bing directly recognizes the influence of web pages on social
media, which will affect its ranking on web pages.
Bing said: “Social media
has an impact on the ranking of search results on the web. If you have a great
influence on your society, have a wide following, they share your information in
large numbers, Bing will receive these positive signals and will Increase your
page rank accordingly. “
If you want to get a high ranking at Bing, you may
need to pay attention to managing your performance on social media. Interacting
with your fans more often, keeping your tweets, and sharing them regularly will
help you gain higher exposure and popularity on social media.
While
optimizing the search engine, it is time-consuming to run social media, but if
you want to maximize Bing’s search rankings, it is worth a try.
5.Multimedia content
In visual search, Bing has been innovating, and
Bing’s entity understanding feature is very popular.
Bing has the ability to
accurately crawl and understand various types of multimedia content, such as
video, audio, and images, as well as Flash websites.
While Google still
relies heavily on text content to crawl web pages, Flash sites are simply
ignored. Although high-quality images and videos are important, they do not
weigh heavily on Google.
You don’t need to create a Flash website, but using
more images, videos, and audio files in your web pages to optimize your content
can make your pages more competitive.
6.Technical differences
In addition to the 5 main differences above, you
also need to pay attention to some small technical differences.
For example,
Google will crawl and index each of your pages, but Bing tends to focus more on
key pages, and crawls web pages less often than Google.
However, you can
actively submit your site to Bing for indexing and use Bing’s Webmaster Tools to
increase crawl frequency. In addition, you can click on Webmaster Tools to
submit a sitemap, or include a path in your robots.txt, which is an important
step to help your page rank.
