Microsoft’s improvements to Bing may be more than just attracting some attention from Google’s popular search engine.
December 15 news, foreign media Time wrote that Microsoft wants to use artificial intelligence to improve Bing’s intelligence to challenge Google in the search engine.
When it comes to search, Google is a household name, but Microsoft is hoping to make its Bing the smartest search engine. The Redmond, Washington-based company announced a series of new features powered by artificial intelligence. Those upgrades will be launched on Thursday and will be launched in the coming week.
These major changes can make Bing smarter in its choice of displaying information above search results when responding to requests. The search engine will now be able to extract information from multiple sources, not just one source. If the user’s question or request has opposing answers or opinions, Bing will be able to aggregate the two opinions and display them at the top of the page.
For example, a user might see this when they enter a search request such as “Coffee Side Effects.” After Microsoft’s update is launched, Bing will extract information fragments from more than one source and display them side by side above the search results, so that users can see both views at the same time, without having to look at those link. Google is currently answering this type of question with a snippet, which summarizes the answers to information extracted from a web page.
Similarly, if the search request involves some sort of comparison, such as “Yoga vs Pilates”, Bing will present a message box listing the differences, rather than grabbing a snippet from an article. Microsoft says its Project Brainwave platform, which aims to improve real-time AI performance, provides the basis for these feature upgrades.
The company will also add other features to Bing. For example, there is a feature that can identify individual items that appear on pictures in the image search results, so it can be convenient for users to purchase those items. Another feature allows Bing to extract clear questions based on search requests, helping to filter search results more accurately.
At the same time, Google continues to improve its search engine frequently. Just this month, Google upgraded its highlights, added more pictures, and also launched a new project to let celebrities answer frequently asked questions in searches. These features may be different from those pursued by Microsoft Bing, but both companies are undoubtedly working in the same direction: quickly providing relevant information so that users do not have to browse too much network information.
Currently, Bing still accounts for only a small portion of search engine traffic: According to market analysis company NetMarketShare, from December 2016 to November 2017, Google’s search engine share on both desktop and mobile devices reached 81%. Baidu ranks second with a market share of 7.82%, and Bing ranks third with a share of 5.72%. Google also has a huge advantage on the mobile end, because its search bar appears on the home screen of most mainstream Android phones. According to estimates from market research company IDC, Android’s global smartphone shipments also account for about 85% . At the same time, Microsoft recently stated that it does not plan to launch new Windows Phone products. However, Bing is the default search engine for Microsoft’s Edge browser pre-installed on Windows 10 computers.
But Microsoft’s improvements to Bing may be more than just attracting some attention from Google’s popular search engine. Smarter search tools will become very important. After all, new technology platforms such as virtual assistants, augmented reality, virtual reality, and smart home devices are constantly popular, and they may rely on search results and history to answer questions, or more To understand user behavior. “As we spend more time online, search is penetrating further into everything we do,” said Michael Inouye, principal analyst at market research firm ABI Research. “What we have online Digital archives will become more valuable, and search is an important part of it. “