Today, Google provides marketers with a wealth of personal data from which marketers can infer more information than any spy.
Today, 40,000 Google search queries occur every second. That’s 3.5 billion searches per day and 1.2 trillion searches each year.
When you do a search on Google, your query will go to the data center where about 1,000 computers will work together to retrieve the results and send them back to you. The whole process usually takes less than a fifth of a second.
Most people don’t realize that in this case, a faster and more mysterious process is happening behind the scenes: auctions are in progress. As long as you use Google, Google has been building “citizen profiles” for you.
Keywords are included every time we search the Internet, and the keywords you just entered in Google are contested by advertisers. There are countless advertisers hidden behind each keyword, they are all competing for your search results this time.
Then, just like primary school children are sorted by height, ads are automatically sorted and waiting for you before your search results appear.
Usually, your first four search results (that is, what you see before you scroll down the mouse wheel) are paid ads. If you don’t know this now, believe me, you are not alone. According to statistics, more than 50% of people between the ages of 18 and 34 cannot distinguish between ads on Google and real search results. For those over the age of 35, this proportion will gradually increase. (In order to maximize this percentage, Google has been testing to find the advertising visual effects that best blend with real search results. Google does take great care)
When you click on an ad, your information is passed to search engine marketers and stored permanently in your Google Ads account and never gets deleted.
If you start to feel Google’s appearance, then what is coming is the true inner, here is a complete list of everything Google knows about you (thus tracking all the ways you track, as of December 2018):
Your age; your income; your gender; your parental status; your relationship status; your browsing history (long and short term); your device (phone, tablet, desktop, TV); your Actual location; your child’s age (toddlers, babies, etc.); how did you perform in high school ?; the degree you have; the time you use Google (on the day); the language you speak; have you just participated in a major life Events; your home ownership status; your mobile operator; the exact words you typed in Google search; the context and theme of the website you visited; the product you bought; the product you almost bought; your Wi-Fi Type; you are near the cell tower; your app installation history; the time you spend on a particular app; your operating system; the content of your email; the time you spend on certain websites; whether you move (e.g. , Moving into a new home); whether you are moving (for example, walking or on a train)
* The above positioning method is provided by Google to search engine marketers in the advertising interface of marketers. The above information is also available here for free.
As long as you use Google, Google has been building a Citizenship Profile for you. This profile contains:
Your voice search history; every Google search you’ve performed; every ad you’ve seen or clicked on; every place you’ve visited last year; every picture you saved; every email you sent.
In 2019, marketing will go one step further, multi-device attribution of new technologies will be realized, and ads will seamlessly track searchers at this time: not only across channels (e.g. social, organic and email), but also across devices (e.g. From mobile devices to tablets, from laptops to TVs to desktops).
For example, when you are watching TV at home, some commercials in the TV will send overclocking. Of course, you cannot recognize this overclocking. This signal can only be received by nearby mobile phones. If a Nike commercial is playing on your TV and you pick up the phone, the Nike ad conversion path is already connected from the TV to the phone.
Although surveillance has permeated almost every aspect of our lives, the public has little information about what actually happened.
Marketers already know if you are the one who works every day. They advertise those products that interest them, such as headsets and computer bags, to those who use public transportation daily. How does a marketer know that you are a commuter? Simple: the frequency of your cell phone frequency through the cell tower. If the pings appear together, the marketer can conclude that you are standing in an object moving at extremely fast speeds, and if it is frequently interrupted, this person should be an office worker who often takes the subway.
Search for the product on your phone and walk into the store yourself. Do this in this order, and Google may use your phone’s GPS data to associate your ad clicks with in-store purchases.
To provide marketers with more detailed information about your offline (offline) purchases, Google has obtained (paid millions of dollars) Mastercard credit card data. The company has acknowledged that approximately 70% of U.S. credit and debit card sales can be obtained through “third-party partnerships.”
Back in December 2008, Harvard researchers talked about Google ads being gray surveillance. But unlike other forms of surveillance, Google cannot use it to kill you or send you to jail.
Google ads are called grey surveillance because of exploitation, and it’s hard to find such surveillance on a personal level. After 10 years, the use of Google ads will be harder to spot. Although surveillance has penetrated almost every aspect of our lives, the public has little information about what actually happened.
But in 2019, I want to change that.
In a follow-up article series, I will reveal everything I know about the dark side of search engine marketing. I will explain in everyday language how Google and Google Ads “guide” to track your data.
Then, from the insider’s perspective, I will reveal what the vast majority of the public does not know: how Google ads are abused by search engine marketers and how people buy and sell through this platform. I will describe what Google is trying to fix Google ads. Finally, I will provide readers with all the steps they need to protect themselves from exploitation by Google-including how to take back their data control from hidden advertisers and those search engine marketers who equip the game.