11 Frequently Asked Questions on Website Optimization of Foreign Trade Websites.

11 Frequently Asked Questions on Website Optimization of Foreign Trade Websites.-

If you want your web page ranking to perform well in search engines, then it is necessary to know a little basic knowledge about search engine optimization (SEO). But the reality is that most people don’t know much. According to SEMrush research, most website managers are troubled by SEO optimization techniques. This is not difficult to understand, after all, most websites have a bunch of SEO optimization problems that need to be solved before they can be successful.

But the point is, which SEO optimization issues do you really need to pay attention to?

We decided to pinpoint the problem with real data. Through SEMrush’s website monitoring tool, we anonymously collected 100,000 websites worldwide and up to 450 million web pages in order to find out:

● The most noteworthy SEO optimization issues

● How many websites are affected by these issues

In this sharing, you can learn: a series of common in-site SEO optimization problems and website problems that affect your search engine rankings. Let ’s learn together!

Duplicate content

According to SEMrush research, 50% of the participating websites are facing the problem of duplicate content.

11 common SEO optimization problems in foreign trade websites

The definition of duplicate content must be: Duplicate content generally refers to the existence of a large amount of identical or similar content between different domain names.

According to our research, it is found that the most common problem affecting website SEO at present is content duplication. In the websites we analyzed, this problem accounted for 50%. According to Bing’s latest online Q & A session, Andrey Lipattsev (expert on Bing’s search quality team) said: Bing is currently not penalized for duplicate content. But that doesn’t mean you can open one eye and close the other.

Why do you say that? First, if your site has duplicate content, you won’t know which page to rank. Search engines don’t know which page you want to display in your search results as your Landing Page, and these duplicate pages also compete with each other. Secondly, search engines place great value on user experience; only valuable and unique web pages are liked and valued by search engines and users.

2. Missing ALT tags and invalid pictures

According to SEMrush research, 45% of the websites participating in the survey have missing ALT tags in their images; and 10% of the images in the websites are invalid.

11 common SEO optimization problems in foreign trade websites

Pictures are an important part of content marketing, but they also pose major SEO issues. According to our research, 45% of websites have pictures with missing ALT tags, and another 10% have in-site pictures that fail. These are problematic.

Let’s start with the ALT tag, which is important for image search. Although search engines are getting smarter now, ALT tags can help search engines better understand the content of images.

In other words, ALT tags can provide textual descriptions for pictures, which can help search engines classify them. This is one of the reasons why your image’s ALT tag should include your SEO keyword phrase.

ALT tags are also useful for those with visual impairments when using a screen reader, because the reader will use the information contained in the ALT tag to describe the content of the picture to the user. The search engine attaches great importance to the user experience. If the picture does not have an ALT tag, it will be a signal that the search engine believes that the website does not provide value to the user. And it will also bring a relatively high bounce rate of the website, the final result is poor performance in search engines.

Image failure can cause problems like link failure, because for users and search engines, dead links are like walking into a dead end. This will cause a very poor user experience, which will cause search engines to perform your website. Downgrade processing.

3. Title tag issues

SEMrush research found that issues related to Title tags are not only very common, but also diverse.

11 common SEO optimization problems in foreign trade websites

Search engines use the Title tag of a page to determine what exactly your page is about. The Title tag appears at the top of the search list, meaning it can also help users determine whether to click on your link. Title tags are also one of the most important SEO optimization elements of a page. Correctly optimizing Title tags can have a positive impact on your ranking.

According to SEMrush research, we have seen the following 4 issues related to Title tags:

● 35% of websites have duplicate title tags.

● 15% of websites have too long Title tags.

● 8% of websites are missing the Title tag.

● 4% of website title tags are too short.

As we said before, Bing always wants to provide users with unique content. However, the absence or duplication of Title tags can neither provide users or search engines with page information, nor can they pass value to the page.

The importance of the length of the Title tag is that it can affect the amount of your Title visible in search results.

According to the latest news, depending on the device used, Bing may display 70-71 characters. Therefore, it is a good idea to control key information (including the keyword phrases of your choice) within this range.

4. Meta description tags

According to SEMrush research, 30% of websites have duplicate meta description tags, and 25% of website pages have no meta descriptions at all.

11 common SEO optimization problems in foreign trade websites

Meta description tags are displayed in search results to help users determine whether to visit your website. Although the meta description tag does not directly affect page ranking, it is still relevant to the CTR click rate of the page, so it is also very important. Our research found that 30% of the websites have duplicate meta description tags, and 25% of the web pages have no meta description tags at all.

SEO website monitoring tools can help you identify these problems, but if necessary, it is best to manually go to the website background to manually fix the problem. If you are using wordoress, a suitable SEO plugin can help you set rules to ensure that all your web content has meta description tags.

5. Invalid internal and external links

According to SEMrush research, 35% of websites have internal link failures (70% of these internal links return a 4XX error code), and 25% of websites have external link failures.

11 common SEO optimization problems in foreign trade websites

Link failure is a big problem for SEO optimization within the site. As your website content and resources are updated, one or two invalid links may not be a problem. If your website’s 404 pages are set up properly, they are not a problem, but the question is, if your website has hundreds of invalid links?

This makes dead links a potential threat. This problem may be caused by a variety of reasons, but first, when a user first sees a 404 error page instead of the valid information page they need, this will cause traffic to drop. And, users will think your site is of low quality.

Secondly, invalid links cause waste of page scraping.

Each time a search engine spider visits your site, they crawl a certain amount of pages, but not the entire site. If you have a lot of invalid links, you run the risk of distracting spiders from your website pages. Finally, your pages may not be indexed and indexed by search engines.

Our research found that 35% of the websites we crawled had internal link failures and then returned HTTP error codes (70% of these internal links returned a 4XX-page not found or similar code) and 20% of the websites had external link failure . If you run it for a long time, this problem will cause the number of pages in the search results of the website to decrease, and it will also affect the page weight. Therefore, you need to fix this problem.

6. Low proportion of readable text in HTML code

According to SEMrush research, 28% of websites have the problem that content text accounts for a small percentage of HTML code on a certain page.

11 common SEO optimization problems in foreign trade websites

We see a warning that 28% of websites have a “low percentage of readable text in HTML code”. This means that these sites have a situation where “the back end of the page has more html code than page readable text”. We recommend that the minimum ratio should be no less than 20%. Usually, this kind of warning is the problem you need to solve for SEO optimization. For example, the following scenarios are examples of this problem:

● Websites with poor code (invalid code, and excessive Javascript, Flash, and embedded styles)

● Hidden text (spam is often done, it will make search engines give you a red light)

● Slow website speed-the more page code and scripts are included, the slower it loads, and the page load speed is also an important SEO optimization factor

Solve this problem by checking any pages where this warning appears as well:

● Remove unnecessary code, reduce page size and increase speed.

● Separate embedded scripts and styles into different files.

● Where necessary, add text content for relevant pages.

7. H1 label problem

According to SEMrush research, 20% of websites have multiple H1 tags on some pages, and 15% of websites have duplicate content on Title and H1 tags.

11 common SEO optimization problems in foreign trade websites

According to the past, the H tag has become an important part of SEO optimization, which indicates the most important content information of the page. There should be only one H1 tag on any page. Although the use of HTML5 changed the use of H tags (pages can now have more than one H1 tag), H tags still create a useful hierarchy for search engines and users.

Our research shows that 20% of websites have multiple H1 tags, 20% of sites lack H1 tags, and 15% of sites have duplicate information on Title and H1 tags.

Therefore, it is important to know the difference between Title and H tags. The content contained in the Title tag appears in the search results, and the H tag is what the user can see on the web page.

As we mentioned above, you can have multiple H1 tags on a web page, but in this case, only if you correctly use HTML5 to mark the equally important parts.

8. Less word count

According to SEMrush research, 18% of websites have some pages with low word count.

11 common SEO optimization problems in foreign trade websites

On 18% of the websites we crawled, there were some pages with a small number of words. The word count of a page is a complex SEO metric because, on the one hand, there is no minimum word count requirement for a single page content. On the other hand, everyone knows that Bing is more inclined to put deeper content and longer pages in front.

In point 6, we mentioned the importance of adding page-related text content. You should do your best to make your content more in-depth and make it more valuable to users. Think about it: When you see an infographic, don’t you thank its creator for spending extra time just to provide more content? We appreciate it, your users must be the same.

9. Too many links on the site

According to SEMrush research, 15% of websites have too many links on some pages

11 common SEO optimization problems in foreign trade websites

Link building is difficult to operate correctly. That’s why 15% of the participating sites appear, and there are too many links on some pages. Bing has stated earlier that it is no longer required to maintain a certain number of links on web pages, and a good SEO strategy should include content-related and high-quality natural links.

If there are too many links, the page weight will be diluted and the traffic will be lost a lot. But if these links are both relevant and useful, your site will still rank well.

In order to solve the problem of linking within the site, perform a link review and ensure that the links on all pages can really add value. Otherwise, avoid these links that will not help you improve SEO optimization and better user experience. It is also good for your SEO optimization.

10. Wrong web language statement

According to the SEMrush survey, 12% of websites have a certain number of pages missing language declarations.

11 common SEO optimization problems in foreign trade websites

On the Internet, our users are global. This is why it is important to include language declarations in the default language of the page text. According to our investigation, 12% of websites have done wrong in this matter. Web language declaration is an important tool for the following situations:

● Tell the browser what language the webpage content is in (helpful with translation and page display).

● Make sure that those who use “text-to-language” (blind) can hear your content displayed in the local language correctly.

● Facilitate geolocation for International SEO.

Use the W3C list of international language codes to verify that your web language declaration is correct. Goolge makes sure that the right people see the right content based on the language statements in your web pages. Although this doesn’t directly affect your search results, keep in mind that it will help you improve the relevance rating of your pages-and it’s also an important part of SEO optimization.

11. Temporary redirect

According to a SEMrush survey, 10% of websites have temporary redirects.

11 common SEO optimization problems in foreign trade websites

When a webpage is removed, redirects are a great way to notify search engines so that you don’t lose page weight values. For SEO, however, 301 redirects (permanent) and 302 redirects (temporary) are very different. According to our research, 10% of websites contain temporary redirects.

302 redirects allow search engines to continue crawling old pages and ignore new pages that you want to redirect to in the past. That’s why if your changes are permanent, it’s better to do a 301 permanent redirect. According to Moz, this is also an optimal strategy.

Of course, in the end Bing may realize that this 302 redirect is permanent and then turn it into a 301 redirect. But to avoid inefficient SEO optimization and loss of traffic

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